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Yesterday, I wrote a blog post about monitoring your brand online. In that post, I included a presentation on how to set up Google Alerts for that purpose. It occurred to me that this method can and should be employed for other purposes as well. If you maintain a blog related to your business, you … Continue reading
Before launching any marketing campaign, online or otherwise, it is vital that you gather as much information as possible about both your customers and your competition. As a business owner, you already have an understanding of how your customers interact with your company and your products. But if you aren’t monitoring online conversations about your … Continue reading
SMB Online Marketing 