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If you are a small business owner, chances are you wear many hats throughout the course of your daily work. And while it may seem there is no more room left on your hat rack, the game changes … Continue reading
Yesterday, I wrote a blog post about monitoring your brand online. In that post, I included a presentation on how to set up Google Alerts for that purpose. It occurred to me that this method can and should be employed for other purposes as well. If you maintain a blog related to your business, you … Continue reading
Before launching any marketing campaign, online or otherwise, it is vital that you gather as much information as possible about both your customers and your competition. As a business owner, you already have an understanding of how your customers interact with your company and your products. But if you aren’t monitoring online conversations about your … Continue reading
I created this blog to act as a sketch pad of sorts – a place to compile ideas both basic and complex. I’m interested in documenting fresh, creative, and relevant online marketing strategies and ideas for businesses with limited advertising budgets. Time is your most valuable asset. Unfortunately, small business owners often lack the funding … Continue reading
SMB Online Marketing 